Global PR launch Automotive · A Chery brand
EXEED
A premium SUV pushed onto the world stage.
Scope
- Brand strategy
- Global PR
- Press tour
Global launch · 25+ markets
The wall
A new premium marque had to arrive everywhere at once and read as a peer to established names, not a challenger from a category buyers did not yet trust.
What we built
- Built the brand narrative and press story for Western and MENA media.
- Ran a coordinated global press tour with localized kits per market.
- Engineered the Geneva moment as the single anchor every outlet could point to.
What came back
Editorial coverage ran in more than twenty-five markets. The Geneva moment alone reached sixty million people, and the marque entered the conversation as a serious name rather than a footnote.
Hitting the same wall EXEED did?
Tell us where you are stuck overseas. A named partner reads your brief and replies within one business day with a read on fit, not a pitch.