A name they can say out loud,
and spell from memory.

Maybe you do not need to. But a lot of English names picked in China quietly cost sales. They are hard to say, mean nothing, or mean something bad in another language. You cannot hear the problem from inside China. If your name is working, we will tell you to keep it. If it is holding you back, better to know now than after you print 10,000 boxes.

For you, nothing. For a Western buyer, the sounds q, x, and zh do not exist in his language. He sees your name, is not sure how to say it, so he says nothing. He cannot recommend a name he cannot pronounce. He will not type it into Google. He just calls you "that Chinese company" and moves on.

No, and this is the single most common naming mistake. Speaking perfect English is not the same as having the reflex of someone who grew up in the language. The small wince at a name that sounds cheap, the wrong association, the hidden meaning, those fire automatically in a native and cannot be faked. Your nephew can write a good email. He cannot reliably catch a bad name.

No. The worst traps are exactly the ones tools miss. A name can look clean on Google and still sound like a rude word in German, or a joke in Spanish. These live in culture, not in search results. Only a native speaker who grew up there hears it right away. We use real people in each market for this, not software.

A famous car was named in a way that sold fine until it reached Germany, where the word pointed at something no brand wants. They had to rename it. One large Chinese machinery maker picked an English name meant to sound like a strong lion. To Western ears it sounds like a cartoon monster, so serious buyers smirk instead of trust. A bad name does not announce itself. It just quietly loses you deals you never knew you lost.

Three things. Your company name, the one on your website, booth, and invoices. Your product names, the ones a buyer has to remember and search for. And sometimes your category name, what you call the thing you sell, because the right category name tells a buyer what you do before he reads a word.

It is a flat project fee. You know the number before we start. It does not change based on how many options we go through. We would rather you focus on picking the right name than watch a meter run.

Usually one to two weeks once we agree on the brief. The brief is the part that needs your input. After that the work is ours.

A real shortlist, not a list of 200 throwaway words to make the list look big. Every name on it has already passed the native-speaker check and a domain check. We hand over more than one that clears, so you always have a backup if your first choice has a problem.

Yes. We check domains while we name, not after. A buyer trusts eastvalve.com and quietly distrusts evvalve.cn or a name nobody can spell. There is no point falling in love with a name you cannot own online. A clean .com is part of the job.

No, that belongs with your lawyers, and we will say so clearly. But we flag risk early. One thing to know now: the US, the UK, and Canada protect whoever used a name first, not whoever filed first. That is the opposite of China and it catches people out. We tell you if a name looks legally risky so you do not build on it.

No. Faking a European name backfires the moment a buyer learns the truth, and he will. The web is transparent. A name that pretends costs you more trust than an honest one ever would. We build a name that is clear and strong on its own, not one that lies about where you are from.

Yes, sometimes more. A B2B buyer has to say your name to his boss, type it into a purchase order, and stake his own reputation on recommending you. A name he stumbles over makes him look bad for choosing you. An easy name makes his job easier, and easy wins deals.

Your positioning, your products, your target markets, and any names you are already considering. If you have a name you like, tell us. We will test it honestly. If it is good, you save money. If it is not, you find out before it goes on a box.

We tell you the truth and we tell you why, with the specific problem a native heard. Then it is your company and your call. But the whole reason to hire us is to hear what you cannot hear yourself. Ignoring that is like paying a doctor and skipping the diagnosis.