Repeats the ad's promise in the same words, so the buyer knows they are in the right place
Google Ads
The click is only
half the
job.
The click is the expensive part. The page decides if it pays off.
We build a dedicated landing page for each ad, never just your homepage.
Dedicated page vs homepage
4×
Same ads, same budget, more than four times the inquiries.
A dedicated page can cut your cost per inquiry by a third or more, without spending a single extra dollar.
The click is only half the job
You paid for the click. A buyer in Texas or Munich searched, saw your ad, and chose your company. That moment cost real money.
Now they land on your site. What they see in the next few seconds decides whether the money was worth it.
Most companies send that click to the homepage. That is where the money dies.
A homepage tries to speak to everyone. A menu, a company story, a dozen products, no single next step. The buyer who clicked an ad about valves now has to hunt for valves. Most leave.
The numbers are not close
More than half of B2B paid search ads send clicks to a homepage instead of a dedicated page.
A homepage and a dedicated page do not convert anywhere near the same:
Dedicated landing page
5 to 15%
typical conversion rate
Homepage taking the same traffic
1 to 3%
typical conversion rate
One B2B company sent ads to its homepage and converted at 1.8%. After building a dedicated page per ad group, it jumped to 8.3% in 30 days, no extra spend.
Same ads, same budget, more than four times the inquiries. A dedicated page can cut your cost per inquiry by a third or more, without spending a single extra dollar.
Why the dedicated page wins
The reason is simple. The page matches the search.
Search "custom aluminum casting supplier" → click an ad about it → land on a page about it. Every part of the chain agrees. No hunting. No confusion.
That share of visitors who go on to contact you is the conversion rate, the number that decides whether your spend turns into pipeline or smoke.
A dedicated page does three things a homepage cannot:
Clears away the menu and side trips, leaving one path forward
Asks for one thing, an inquiry or sample request, not five competing links
A landing page strips away everything unnecessary and focuses on one action. A homepage presents the whole company.
We do not land ads on the homepage
This is a rule, not a preference. One ad, one page, one job.
Run ads for three product lines, you get three pages, each targeted and precise. The headline matches the ad. The proof matches the buyer. The call to action sits right where they expect it.
For a Chinese exporter, the page has to clear a higher bar. A German or American buyer cannot drop by your factory or ask a mutual contact about you. The page has to carry the proof for them:
- Certifications
- Years in operation
- Actual photos of your factory, not stock images
- Client names where you are allowed to show them
- A clear contact path with a real person on the other end
Our team has been the Western buyer in this exact situation, so we know which signals make a sourcing manager relax and which get ignored.
A short form, a few plain fields The page has to be good, because the click was expensive
None of this is optional, and here is why. In the US, UK, and Germany, a single B2B click can cost several dollars or more. You cannot afford to lose those visitors at the door.
A weak page wastes everything upstream: the keyword research, the bidding, the ad copy, gone in the first moments on the page.
A dedicated page can hit close to three times the conversion of homepage traffic, cutting cost per inquiry by about a third.
The form is where most loss happens. Ask for too much and the buyer gives up. A short form with a few plain fields (name, company, email, what they need) pulls far more inquiries than a long one demanding a phone number and job title up front. And many Western buyers would rather email or message than fill a form, so we make that easy too.
The page must also load quickly and work on a phone. A lot of buyers research on mobile first. A page that breaks on a phone is a lead lost.
If your team knows Baidu
Baidu rewards Chinese hosting and content. Google cares about speed and relevance, and so do your buyers.
Baidu folds page quality into its own system. Google ties it directly to your price through Quality Score. A page that matches the ad lowers your cost. A generic homepage raises it.
On Google, a better page is also a cheaper campaign.
Questions
Questions, answered plainly.
Can we just send the ads to our homepage?
You can, and that is where the money dies. A homepage converts at about 1 to 3%, a dedicated page at 5 to 15%. Same ads, same budget, far more inquiries.
What is a landing page, in plain terms?
A single page built for one ad and one product, with one clear next step. No menu, no company story, no side trips. The buyer lands exactly where the ad promised.
Why one page per ad?
Because the page has to match the search. Run ads for three product lines and you get three pages, each targeted and precise, so nobody has to hunt.
We already have a website. Do we still need this?
Usually yes. A general website speaks to everyone. A landing page speaks only to the buyer who just clicked your ad, which is why it converts so much better.
What is a conversion rate?
The share of visitors who go on to contact you. It is the number that decides whether your ad spend turns into pipeline or smoke.
What proof does a Western buyer want to see?
Certifications, years in operation, real photos of your factory, client names where you are allowed to show them, and a clear way to reach a real person.
Can we use stock photos?
Better not. A buyer who cannot visit your factory wants real photos of it. Stock images read as hiding something, and a careful sourcing manager notices.
How long should the inquiry form be?
Short. Name, company, email, and what they need. Long forms demanding a phone number and job title up front lose buyers at the door.
Some buyers will not fill a form. What then?
Many Western buyers would rather email or message than fill a form. We make that easy too, right on the page, so you do not lose them.
Does the page need to work on a phone?
Yes. A lot of buyers research on mobile first. A page that loads slowly or breaks on a phone is simply a lead lost.
Does a better page really lower my ad cost?
Yes. Google ties page quality to Quality Score, which sets your price. A page that matches the ad lowers your cost. A generic homepage raises it.
Who builds the pages, us or you?
We do, the ad and the page together so they say the same thing in the same words. You approve before it goes live.
How many pages will we need?
One per ad group or product line. If you run ads for three products, plan for three pages, each built for its own buyer.
How fast can a page be ready?
It depends on the product and the proof we need to gather, but a single dedicated page is much faster to ship than a full website.
What does it cost?
It depends on how many pages you need, so we keep pricing to a conversation. You get a clear number before you commit.
Still have a question? Book a call and we will answer it straight.
Stop losing clicks at the door
You are paying for the click. Let us make sure it pays you back.
We will build a dedicated, fast, trusted page for every ad, with the proof a Western buyer needs to take a chance on a supplier they have never met. Pricing depends on how many pages you need, so we keep that to a conversation.
One ad, one page, one job.
Reviewed June 2026
Next module: Optimization and reporting