SEO and GEO 7 min read
How to get your company cited by ChatGPT and other AI tools
AI Overviews and chat results read brand authority differently. Here is what to engineer.
Insights
What we know about winning overseas.
Practical writing on brand, search, AI, and pipeline for Chinese companies winning Western buyers.
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Strategy 8 min readThe first 90 days overseas: what to build, and in what order
A practical sequence so the brand, the website, and the rep show up at the same time.
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LinkedIn 5 min readLinkedIn for Chinese B2B exporters: the page a buyer actually opens
It is the first place a Western buyer checks after your site. Most company pages give them a reason to leave.
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Strategy 6 min readWhat Western buyers check before they reply to a Chinese supplier
Between the first inquiry and the first reply sits a quiet background check. Here is what they look for.
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Google Ads 7 min readGoogle Ads or SEO: which fills the pipeline first
SEO compounds, ads start tomorrow. The right answer depends on how soon you need a buyer on the call.