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Who we are
We grow Chinese companies overseas. We build the brand, the website, the LinkedIn presence, the search and the ads. Then we put named people on the ground in your buyer's market to pick up the phone.
Why we exist
Cyril Drouin, CEO & Chief Strategy Officer, BeyondBridge.
Most Chinese companies going overseas do the same things. They translate the homepage. They open an Alibaba store. They send the founder to one trade show a year. Then they wait for a buyer in Berlin or Chicago to call.
Most of the time, no one calls.
The website reads like it was made for Chinese eyes. The LinkedIn page sits empty. The inquiry from Germany waits two days for a reply. By then the buyer has talked to someone else.
We have sat in those rooms. The factory owner asks the same question every time, usually with a printout of his nice new website on the table.
Why are the leadsnot coming?
It is almost never the product. The product is good. The problem is that the right buyer does not know the company exists, does not trust it yet, and never gets a fast reply.
Most agencies fix one piece. A brand here. A website there. A few ads. The pieces never connect, and the pipeline never fills.
We built BeyondBridge to run the whole chain, end to end.
SEO and Google Ads included, plus a sales team outside China that answers fast and meets the buyer face to face.
What makes us different
Most agencies that sell overseas growth have only ever worked inside China. We spent two decades building global brands inside China, and about that long selling to Western buyers. We have made most of the mistakes already, so you do not pay to make them again. See how a few went on our case studies.
We will not dress up a weak number to make a report look good. If a market is not paying off, you hear it from us first.
It brings you OEM orders from middlemen. It will not build a brand, and it will not put you in front of the person who actually decides.
The customer who pays a premium and stays for years is on Google, on LinkedIn, at the trade show. That is where we work.
Most competitors stop at marketing. They hand you leads and walk away. We have real people on the ground in your buyer's country. They speak the local language, answer fast, and meet the buyer face to face when the deal is worth it.
Respond within five minutes and you are 100 times more likely to reach a lead than if you wait 30.
The average exporter takes two days to reply to an overseas inquiry. Our reps reply in minutes. Most deals are won or lost right there, before the buyer has read your second email.
Source: MIT Lead Response Management Study
How we are built
Your account team sits in China. They own the relationship, work close to you, and speak your language. Every brief and every decision runs through them.
The production team works around the world. Brand, design, development, content, SEO, GEO, paid media. They keep the work on schedule and report every number in plain words.
Your sales reps sit in the market you are selling into. They answer the first call, qualify the lead, and more often than not they are the ones who close it.
No handoff. No lost context. The brief you give in China is the brief your buyer hears, in their language, with nothing lost in the middle.
Leadership
Two people run this. Both have spent their whole careers working between China and the West.
CEO & Chief Strategy Officer
Cyril has spent more than twenty years building marketing and commerce operations across China, Europe, and global markets.
As CEO of Publicis Commerce China, he ran a 250-person team that generated $35M in revenue with more than 25% year-on-year growth. The agency was named eCommerce Agency of the Year, Greater China. His client work has included Apple, L'Oréal, Nike, Nestlé, Heineken, and Kering.
He chaired the Communication and Marketing Forum at the European Union Chamber of Commerce in China for seven years. He teaches digital and commerce to executive MBA students at HEC, ESSEC, and Shanghai Jiaotong University.
Triple-certified by LinkedIn Marketing Labs:
Also accredited by Google, Meta, and Amazon:
Native French. Fluent English. Good Chinese.
General Manager
LiYan brings two decades of marketing with Fortune 500 brands, including Beiersdorf, Reckitt Benckiser, Yum!, and Valio.
As Digital Marketing Director at Yum! China, she delivered the brand's first positive quarterly same-store sales growth in Q1 2017, reversing eleven straight quarters of decline. She was also a founding team member of Valio APAC, where she built the dairy brand's China B2B digital presence from scratch.
At BeyondBridge, LiYan is the bridge between Chinese clients and Western-facing teams. She runs day-to-day operations and owns content quality, campaign performance, and client delivery across every account.
MBA, Manchester Business School. Fluent in Mandarin and English.
What we will not change
The person who plans your market entry is the person running your campaigns. We do not separate the thinking from the doing. That gap is where most agencies fall apart.
If a market is not paying off, you hear it from us first. We will not inflate a number to make a report look better than the quarter was.
If we cannot move the needle for you overseas, we say so before you sign, not after.
We have run global brands from inside China and sold to buyers in the West. We know what the founder is worried about at 11pm, because we have been the ones worrying.
Book a call. We will look at where your company stands today and tell you where the real opportunity is. Pricing depends on which markets you want and how long the work runs, so we hold that conversation for the call.
Thirty minutes. No pitch. Straight answers.
Team and credentials current as of 2026.
Questions about the team
A senior leadership team that has spent their whole careers working between China and the West. They are involved in the work, not just the titles.
Most agencies that sell overseas growth have only ever worked inside China. Our leaders spent two decades building global brands inside China, and about that long selling to Western buyers. We have stood on both sides of the deal, so we know how each one thinks.
Cyril ran Publicis Commerce China, a 250-person team that generated $35M in revenue. His client work has included Apple, L'Oréal, Nike, Nestlé, Heineken, and Kering. He chaired the Communication and Marketing Forum at the EU Chamber of Commerce in China for seven years. The experience is real and senior.
Our leadership has run global brands at scale and sold to Western buyers for two decades. The people on your account have done this work before, for companies far larger than a first-time exporter. You are not paying for someone to learn on your account.
The people you brief are the people doing the work. Your account team in China owns your relationship from the first call onward. Leadership stays close to the work. You will know the people on your account by name.
Your account team in China speaks Mandarin. Every brief and every decision runs through them, in your language. Your sales reps overseas speak the buyer's language. Nothing gets lost in the middle.
Three places. Your account team sits in China, close to you. The production team works around the world. Your sales reps sit in the market you are selling into. Each part of the team is where it needs to be.
Yes. Stéphane in France. James and Scott in the UK. Klaus and Eike in Germany. Michael and Jenny in the US. They live in the market and answer the phone. You are not getting a faceless call center.
We will tell you straight. We add reps as clients need new markets, but we do not pretend to have someone on the ground where we do not. If we cannot serve a market well today, you will hear that before you sign.
No, and we are honest about that. They are not technical specialists. They stay in the bridge role: they qualify the buyer, take the first calls, and bring your team in when the buyer needs deep product detail. That is the right division of work.
Bigger than the leadership. Account management in China, a production team around the world covering brand, design, development, content, SEO, GEO, and paid media, plus your named reps in market. One pipeline, no gaps between the parts.
Yes. They are not hidden behind layers. For senior decisions and the calls that matter, you can reach the people at the top. The day-to-day runs through your account team so things keep moving, but leadership stays reachable.
Cyril is French, with a good command of Chinese, and has spent more than twenty years working inside China. The team around him is Chinese, close to you, and speaks your language. The bridge is built on both sides, not one. That is the whole point.
We use AI to draft and translate faster. Every piece is reviewed and reshaped by a person on the team before it goes out. The technology keeps the cost down. The people keep the quality up.
Book a call. Thirty minutes. You meet the people who would run your account and hear where they see the real opportunity. No pitch, no pressure. If we are not the right fit, we will tell you that too.
