Arrive with a diary, not a hope.
Booked weeks before you fly.
Standing on a stand waiting to be approached is the most expensive way to meet a buyer. The exhibitors who come home with orders had most of their meetings in the calendar before they got on the plane.
Booked weeks before you fly.
The problem
Waiting to be noticed is not a plan.
Serious buyers walk the show with a list. If you are not on it before they arrive, you are competing with every other stand for a moment of attention.
Three good conversations
Four days on a stand, hundreds of passers-by, and a handful of people who actually mattered.
Their diary was full
The distributors you wanted had booked their week before they travelled. You were not in it.
The wrong visitors
Students, suppliers, and competitors take your time while the buyer you needed walks past.
The honest part
A cold approach from an unknown Chinese company does not get a meeting.
The outreach has to come in their language, from a name they can place, with a specific reason to spend thirty minutes with you.
- An English mass email to a European buyer before a show gets deleted
- The people worth meeting are contacted by dozens of exhibitors already
- Getting the meeting usually takes a phone call, not just a message
- You cannot make those calls from China in their working hours
What we do
We fill the diary before you travel.
We identify who is attending, approach them properly, and book specific times on specific days.
The target list
Attending buyers and distributors worth your time, drawn from the show list and our own contacts.
The approach
In their language, by name, with a reason to meet that is about them and not about you.
The diary
Confirmed times across the show days, spaced so you can prepare and follow up between them.
The briefing
Who you are meeting, what they sell, what they will ask, and what a good outcome looks like.
How a round runs
Six weeks of work before a four-day show.
The outreach starts early and runs in waves, because the first message rarely lands and the phone call is what converts.
Identify
Who is attending, who matters, and who we can already reach through people we know.
Approach
Sequenced contact in their language, message then call, over several weeks.
Confirm
Times locked in, reconfirmed the week before, with a plan for the ones who slip.
Brief
A pack per meeting so nobody walks in cold.
The two meetings that turned into orders were both booked six weeks before the show. Neither of those buyers would have stopped at our stand.
Questions
Answered plainly.
How many meetings can you book?
It depends on the show, the category and how early we start. We agree a target up front and report against it weekly, rather than promising a number we cannot control.
What if a buyer will not commit to a time?
Many will not, and that is normal. We aim for a mix of confirmed appointments and warm names who know you are there and have a reason to come by.
Do you attend the meetings?
Yes, if you want us to. That is the stand staffing module, and the two work best together.
We fly next month. Is it too late?
Tighter, but not pointless. Even three weeks of proper outreach beats arriving with nothing. Tell us the show and we will be honest about what is achievable.
The first move
How full is your show diary?
Tell us which show you are exhibiting at and when. We will tell you what we could realistically book in the time left.